Xsolla, a prominent global player in the video game commerce industry, has introduced an innovative online platform known as Xsolla Mall. This newly unveiled destination serves as a hub where video game enthusiasts can explore a multitude of landing pages, each offering exclusive in-game items, game discounts, and premium experiences. These offerings are accessible directly from game developers and publishers or through collaborations with content creators and payment service providers.
Xsolla Mall news
Developers now have the opportunity to present and monetize various forms of game content on their distinct branded landing pages within the Xsolla Mall ecosystem, extending to even entire games. Xsolla Mall already boasts a growing library of cloud-based games, which are seamlessly integrated with the Xsolla Cloud Gaming solution. Notably, the platform merges video game content with the convenience of accommodating various local payment methods and harnesses the influence of content creators and influencers, all within a cost-effective framework. This convergence creates a diverse array of avenues for generating incremental revenue for video games.
For developers and publishers, Xsolla Mall represents an exciting new distribution channel that brings several benefits. These include reductions in customer acquisition and retention costs, heightened brand visibility, enhanced player engagement, and ultimately, greater profitability.
Chris Hewish, the CEO of Xsolla, expressed the platform’s significance by stating, “Xsolla Mall unlocks a new direct-to-consumer distribution channel for delivering games and in-game content on the web. We aim to help developers tackle current market challenges like the high cost of acquiring and retaining players, high distribution fees, and increasing the number of paying players so they can earn and keep more of the profits from the sale of their games and in-game content. Xsolla Mall perfectly aligns with our mission to bolster the gaming community by providing developers, influencers, and players with a safe, practical, and engaging platform.”
About Xsolla
Xsolla stands as a globally recognized leader in video game commerce, offering an array of robust tools and services tailored specifically for the video game industry. With a foundation dating back to 2005, Xsolla has played an instrumental role in assisting game developers and publishers, regardless of their scale, in financing, marketing, launching, and monetizing games on a global scale across various platforms. As a pioneering force in game commerce, Xsolla is committed to addressing the inherent complexities tied to global distribution, marketing, and monetization. This, in turn, enables their partners to extend their reach into new territories, bolster revenue streams, and cultivate meaningful connections with gamers worldwide. Headquartered in Los Angeles, California, and with a presence in multiple cities worldwide, Xsolla collaborates with major gaming industry players such as Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and many more.
